Using Social Media is one of the best ways to promote your business (big or small!) but only IF used correctly!!Believe it or not, SPAM is not the only Social Media Faux Pas that there is going on on the top social media sites such as Facebook and Twitter. There are actually (at least) 5 other Major stumbling blocks when it comes toSocial Media Marketing.Here are the Top 5 Social Media Faux Pas– TheDon’ts of Social Media Marketing:1- Ignoring Your Customers: Ignoring your customers is one of the absolute worst Social Media Faux Pas. Social Media Marketing is NOT all about YOU. It is all about them–the people you are connecting with; your fans and customers! When your customers or Facebook Fan Page fans/friends make a comment or post on your page or profile (even if it’s a negat EasyAzon ive one), it is important that you respond in a professional and timely manner. When it comes to Social Media andFacebook Fan Page Strategy, every source of feedback gives you and your business an opportunity to respond and improve so that you can keep your fans happy and coming back for more!2- Ignoring Your Competition: This is another BIG Social Media Faux Pas! Whether you are a part of the Real Estate Industry, Health and Wellness Industry, Virtual Assisting orArts and Crafts, you can assume that you are NOT the only one! So it would be silly to just spend your time on Facebook and/or Twitter and not pay attention to your competitors as well. The great thing about Social Media is that it gives you a unique opportunity to stay in the loop with what is going on in your industry.
Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing. Marketing Concept # 1: Consistency Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding. Marketing Concept # 2: Planning Once small business owners de webdesign cide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success. Marketing Concept # 3: Strategy Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer. Marketing Concept # 4: Target Market Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste.
